Helping young Kuwaitis get a better grasp on their financial planning
Helping young Kuwaitis get a better grasp on their financial planning
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Nice work. KWD 375 left with 21 days to go 👏🏽
Year
2022
Duration
3 months
Role
User research, prototypying,
UI Design
Build & maintained Design System
Product
iOS & Android
Impact
A remarkable average monthly growth rate of 61% in customer bookings.
An above-industry-average Net Promoter Score (NPS) of 70/100.
National Bank of Kuwait launched the first fully digital bank in Kuwait called Weyay (‘with me’), designed to serve the financial and lifestyle needs of young Kuwaitis.
When I joined the team, 3 months after starting the project as the 2nd squad was consolidating, The project it was lead by R/GA from UK, and 3 product designers in-house were added to the business squads. After this first phase, I became one of the most senior product designer of Weyay, and I had to onboard multiple designers who.
(Illustration credit goes to Tom Strand)
Outstanding Innovation in Mobile Banking (2022)
Most Innovative App for Young People (2024)
Designed to serve the financial and lifestyle needs of shabab (Kuwaiti youth)
Weyay products and services aim at young people needs since around 66% of Kuwait’s inhabitants are under 34 years old.
Since our launch on earlier that year, it was time to start gathering some conclusions
Using tools such as Clevertap we could analize the behavior of our users. We saw that 20% of them would not fund they account.
We decided to send a expand on our research, including interviews and suveys, at the beginning of the programme
One the key insights was 91% of pople agreed that financial starts with clarity and control.
We learned that users wanted more help to manage their finances using digital tools. 80% said they were looking for tools to help them set personal saving goals and track their money. Many use external apps or methods outside of their regular banking app to achieve this.
They need the right tools to make banking more manageable
Objective
Measuring the level of customer satisfaction and loyalty amongst Weyay Bank and identify potential areas to be improved
Methodology
Quantitative Research using an online survey via email
Sample size
54.000 surveys sent
1.241 survey responses (2% response rate)
Competitors such as Warba Bank provide comprehensive budget and saving experiences but they are highly functional without much guidance and clarity. Users are on their own to take action and next steps.
"I want a bank that is easy, simple, and I can organize everything and get everything with easy."
"KFH Bank was very old with no innovation, it's hard and complicated to use."
Managing money should feel quick and achievable, putting them in control and closer towards gaining independence.
Value proposition
The mobile-only bank for the mobile generation
Experience pilars
Take control of your money
Unlock your future
Experience principles
Accelerate
Simplify
Empower
Provide knowledge
Reward
Provide motivation
Design principles
Easy to use
Simple design
Digestible
visualization
Informal
Goals
60%
60%
60%
Provide knowledge
We conducteed testing with Teenagers and young adults
(5 teenagers, 5 students)
After conducting research among 15 and 24 year-olds, with 80% saying they were looking for tools to help them set personal saving goals and track their money. Many use external apps or methods outside of their regular banking app to achieve this. we learned what motivates young Kuwaitis and how we can help them manage their finances using digital tools.
Design System
The complex nature of the app necessitated more than 70 screens covering user on-boarding, Wi-fi setup, support and power user features like port forwarding.
To maintain consistency and ensure efficient design to dev handover, I developed a modular design system based on reusable components and their states, such as cards, list items, and controls. Every component can be rearranged and combined with others while maintaining design consistency and recognizable UI patterns for the user.
Spending tracker
1 NOV - 30 NOV
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